REDWOOD FINANCIAL
BRANDING
I was commissioned to create the brand for a financial firm. I was originally taking the name redwood more literally and designing an illustration logo around the tree concept, but after seeing the way that the managing partner of the firm wrote the "R" in Redwood, I saw that as the perfect opportunity to bring the partner's personality into the logo and finished on this R letter form with a clean, bold and modern style with the font choice and color scheme.
